One of the more pivotal features of Woodland Direct's eCommerce platform are the category department pages. Users typically land on these pages via paid advertisement or if they are unsure of category specifics while browsing inventory. See the following at: https://www.woodlanddirect.com/bbq-grills/.
When overhauling these pages I brought forward a more modern, sleek design that improves functionality. I added features such as informational callouts, learning center content to drive buyer confidence, and product listings to push product and improve time on site per session.
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In past roles, I have done work for automotive corporations such as GM (Chevrolet, Buick, GMC, and Cadillac), Ford, Lexus, Infiniti, Mazda, Mercedes-Benz, Hyundai, Volkswagon, Nissan, and more. I have also designed and developed websites/training courses for governmental entities such as Townships and the United States Military.
In addition to my experience in the corporate domain, designing within OEM standards and branding guidelines, I have done a ton of work in small business. Several of my past assignments have been for clients in industries such as HVAC, Law Firms, Plastic Surgery, Industrial Services, Beverage Retailers, Roofers, Landscapers, and many more.